Framework for Successful Messaging: A primer for state suicide prevention coordinators

Event Type:  General Webinar
Date:  Monday, September 22, 2014 - 3:30pm to 5:00pm (America/New_York)
Sponsor:  SPRC

For information, contact:

Kerri Smith
(617) 618-2738

Public messages about health and suicide prevention can be helpful or harmful. Even well-intentioned prevention materials may contain messages that could influence vulnerable individuals, reinforce negative messages about mental health, or give the impression that suicide is hopeless and unsolvable. Another important consideration is effectiveness: how can we design messages that are more likely to advance our goals? The public is exposed to messages about suicide in a variety of different ways- from posters and social media posts to program websites, event publicity, informational materials, and giveaways. This webinar will describe a new research-based resource that provides guidance for developing safer and more effective messages and materials, the National Action Alliance for Suicide Prevention Framework for Successful Messaging. The webinar will illustrate key ideas of the Framework using North Carolina’s communications efforts, including the development of their It’s Ok 2 Ask campaign.   

 

Presenters

  • Linda Langford, Evaluation and Communications Scientist, Suicide Prevention Resource Center
  • Jane Miller, Public Health Program Consultant, North Carolina Department of Health and Human Services
  • Kerri Smith, Senior Prevention Specialist, Suicide Prevention Resource Center

Event Presenter(s)

Presenters

  • Linda Langford, Evaluation and Communications Scientist, Suicide Prevention Resource Center
  • Jane Miller, Public Health Program Consultant, North Carolina Department of Health and Human Services
  • Kerri Smith, Senior Prevention Specialist, Suicide Prevention Resource Center
Planning and Implementing:  New and Social Media, Communications and Outreach, Safe/Effective Messaging