Strategic Communication Workshop Series #2: Knowing your audience and how to reach them

Event Type:  General Webinar
Date:  Monday, June 11, 2018 - 2:30pm to 3:45pm (America/New_York)

For information, contact:

Ashleigh Husbands
(202) 572-3769

This three-part workshop series will provide you with the knowledge, skills, and tools to enhance your suicide prevention communication efforts. 

After attending this workshop series, you will be able to:
  • Describe the importance of strategic planning for communication

  • Apply the components of the Framework for Successful Messaging 

  • Identify the right message and channel for your audience

  • Identify other program components that should be in place to enhance the success of your communication 

  • Describe the importance of creating a safe and positive narrative

  • Develop an evaluation plan for your communication


To access a series of five-to-six-minute webinar clips adapted from this workshop series, along with downloadable worksheets to help you put these skills into practice, visit our resource page on strategic communication planning.

Planning and Implementing:  New and Social Media, Communications and Outreach, Safe/Effective Messaging