A Guide to Using Facebook to Promote Suicide Prevention and Mental Illness Stigma Reduction

Date: 2014
(For resources, this is the publication date. For programs, this is the date posted.)

Information

Type:  Program/Practice, Information/Outreach Program, Manual, Toolkit
Organization:  County of San Diego Health and Human Services Agency
Costs: 

A Guide to Using Facebook to Promote Suicide Prevention and Mental Illness Stigma Reduction is available free of charge at http://www.didihirsch.org/download-guides-and-files.

Contact

Theresa Vasquez
Prevention and Planning Unit Analyst
County of San Diego Health and Human Services Agency
Behavioral Health Sciences
Voice: 619-563-2783
Website: www.up2sd.org

A Guide to Using Facebook to Promote Suicide Prevention and Mental Illness Stigma Reduction serves as a resource for implementing the Facebook component of the larger “It’s Up to Us” campaign, developed through the County of San Diego Health and Human Services Agency. This campaign was developed to empower the local community to talk openly about mental illness, recognize signs and symptoms of suicide risk, and utilize local resources.

This guide offers an understanding of the “It’s Up to Us” campaign and provides tools to implement the campaign on Facebook. These tools include:

  • A series of self-assessment questions to determine if adapting the “It’s Up to Us” Facebook campaign is a good fit to support an organization’s goals.
  • Tips to implement and evaluate the Facebook campaign.
  • A sample posting schedule that a user can download and customize.

Program Objectives

Users of A Guide to Using Facebook to Promote Suicide Prevention and Mental Illness Stigma Reduction will acquire: 1) Knowledge of how to develop, implement, and manage a Facebook campaign for suicide prevention; and 2) Knowledge of safety issues related to suicide prevention on social media

Implementation Essentials

  • Training in suicide prevention/intervention and safe messaging is highly recommended for the person who will be implementing and monitoring the social media campaign.

2012 NSSP Objectives Addressed: 

Objective 2.1: Develop, implement, and evaluate communication efforts designed to reach defined segments of the population.
Objective 2.3: Increase communication efforts conducted online that promote positive messages and support safe crisis intervention strategies.
Objective 4.3: Develop, implement, monitor, and update guidelines on the safety of online content for new and emerging communication technologies and applications.
Settings:  Outpatient Mental Health, Crisis Centers/Services
Planning and Implementing:  Strategic Planning, Communications and Outreach, Safe/Effective Messaging
Strategies:  Identify and Assist, Increase Help-Seeking