Making health communication programs work: A planner’s guide

Date: 2004
(For resources, this is the publication date. For programs, this is the date posted.)

Information

Type:  Manual
Author:  National Cancer Institute (NCI)
Publisher:  National Institutes of Health (NIH)

This book – known as the “pink book” – describes a practical approach for planning and implementing health communication efforts.

Planning and Implementing:  Communications and Outreach, Stigma, Prejudice, and Discrimination, Safe/Effective Messaging, News and Entertainment Media, New and Social Media