Strategic Communication Planning

Date: 2019
(For resources, this is the publication date. For programs, this is the date posted.)


Type:  Video/Audio Recording
Author:  Suicide Prevention Resource Center (SPRC)
Publisher:  Education Development Center, Inc. (EDC)

Strategic planning is key to developing effective communication materials for suicide prevention. The following five-to-six-minute webinar clips feature expert advice on developing a communication plan, understanding your audience, and evaluating your efforts. Adapted from SPRC’s Strategic Communication Workshop Series, each video has a free, downloadable worksheet to help you put these skills into practice.

Introduction to Strategic Communication Planning

SPRC Director of Grantee and State Initiatives Kerri Nickerson discusses the importance of strategic communication planning and walks through the key components of successful communication materials. Use the accompanying worksheet to develop your communication plan.


Understanding and Reaching Your Audience: We R Native

Stephanie Craig Rushing, project director at the Northwest Portland Area Indian Health Board, discusses how We R Native engages its target audience to develop messaging that resonates with tribal youth. Use the accompanying worksheet to identify the best messaging and channels to reach your audience


Understanding and Reaching Your Audience: South Carolina

Suicide Prevention Trainer/Coordinator Robert Cottingham describes how the South Carolina Youth Suicide Prevention Initiative (SCYSPI) is working with youth to plan and implement their social media efforts. Use the accompanying worksheet to identify the best messaging and channels to reach your audience.


Evaluating Your Communication Efforts

Rajeev Ramchand, senior behavioral scientist at RAND Corporation, presents key evaluation concepts and questions to consider when creating an evaluation plan for communication efforts. Use the accompanying worksheet to help evaluate your communication efforts.


Additional Resources

Examples Presented by the Speakers

Populations:  Adolescents, American Indians and Alaska Natives
Settings:  American Indian/Alaska Native Settings
Planning and Implementing:  Program Evaluation, Cultural Competence, New and Social Media, Strategic Planning, Communications and Outreach