Strategic communication planning: A workbook for Garrett Lee Smith Memorial Act state, tribal, and campus grantees

Date: 2009
(For resources, this is the publication date. For programs, this is the date posted.)


Type:  Manual
Author:  Communications Resource Center
Publisher:  Substance Abuse and Mental Health Services Administration (SAMHSA)

This manual uses the 8-Step Communication Planning Model to provide a blueprint for site-specific, actionable communication plans. The model is based on the theory and practice of social marketing, which adapts commercial marketing techniques